Daily Archives: March 17, 2015

Stanley seeks new sponsorship partner

Accrington Stanley is seeking a new commercial partner to sponsor its kit and stadium from January 2016 with help from marketing company Scott Dawson Advertising.

The club has announced its contract with existing shirt and stadium sponsor, East Lancashire based nationwide self-storage chain Store First, is due to expire at the end of this year.

And Stanley directors are keen to start the process of finding a new partner well in advance.

Though board members are in discussions with a number of businesses about different opportunities, they are still searching for a key partner to put their name and finances to the team kit and the ground itself, currently known as the Store First Stadium.

The club is looking for an annual six-figure sum for the shirt and stadium sponsorship deal on a three-year contract.

Accrington Stanley FC chairman Peter Marsden said: “We have had a fantastic partnership with Store First over the last few years and we will continue to work with them in different ways thanks to the strong bonds we’ve built together.

“We’re now looking to build a brand new commercial relationship to take us into 2016 and beyond. Sponsoring our kit and stadium offers excellent exposure for the right company, whether that’s through regional and national press, Sky TV matches, various gaming platforms via FIFA and radio coverage too.”

Murray Dawson, managing director of Scott Dawson Advertising said: “Stanley is one of the most famous clubs in the world, it punches way above its League 2 weight in terms of media exposure and public awareness as the enduring popularity of the famous 80s milk advert proves. It’s a fantastic association for the right company and we’re on board to help the club find that partnership to take them to the next level.”

For more information on sponsoring ASFC, please contact Murray Dawson on murray@scottdawson.co.uk

Extra Information

Accrington Stanley showreel  – http://bit.ly/ASFCshowreel

Sweet plans for town’s annual food festival

Plans are well underway for this year’s Accrington Food Festival – and this year’s event looks set to be sweeter than ever.

Formerly known as Lancashire Food Festival, this year the newly rebranded Accrington Food and Drink Festival will be a one-day event designed to showcase the area’s best food and drink.

Supporting farmers and independent traders, the festival – now in its 18th year – will entice hungry crowds in with a host of culinary surprises, from freshly made pies and black puddings to healthy juices and colourful cakes.

This year, Hyndburn Leisure has appointed marketing company Scott Dawson Advertising to organise the annual food festival on a three-year contract to turn it into a sustainable event. Work already completed by SDA has included the design of a brand new logo to launch this year’s event.

Managing director Murray Dawson said: “We’re proud to be the driving force behind this year’s Accrington Food Festival – it’s going to be bigger and better than ever. We’ve worked hard for many years to win this contract and we’re giving it our all to make it a wonderful event for everyone.”

SDA hopes to unite all of the town’s independent retailers, bars, restaurants, cafes, pubs and street food specialists to make it a celebration of Accrington.

Kirsty Lauder, who works for Accrington Market Online through SDA and is helping to organise the festival said: “Here in Hyndburn we have a population of 87,000 and we’ve set out with big goals to attract more than 4,000 people to this year’s food festival.

“We know everything that’s great about Accrington and the wider area – there is just so much fantastic produce available so it’s our job to handpick the very best and show it off. We have an enormous passion for shopping local and hopefully it will be infectious!

Organisers say the decision to pack all of the activity into a single day, Saturday 6 June, rather than running the festival across an entire weekend was designed to make sure visitors, exhibitors and sponsors all get the most from the event.

Last year celebrated TV cook and Sunday Times magazine columnist Gizzi Erskine was the special guest at the food festival – watch her talking about Accrington here:

It’s not too late to get involved – limited spaces are still available for exhibitors and sponsors. Contact sue@scottdawson.co.uk, call 01282 426 846 or visit www.accringtonfoodfestival.co.uk for more information and follow @AccringtonFood on Twitter for the latest news.