We’ve turned our attention to Accrington’s town centre businesses after the success of a campaign led by SDA to boost high street trade in nearby Oswaldtwistle.

Scott Dawson has been working with Hyndburn Council to bring shoppers back into Accrington town centre.

As with the Oswaldtwistle campaign, we kicked off the project – an interactive leaflet featuring video clips of businesses as well as features on history, leisure and business – by knocking on doors, chatting to retailers and encouraging them to open up about how we could help them drive business forward.

We encouraged more than 50 businesses to contribute a small fee to be included in the leaflet, putting them back in the driving seat and making the project self-funding.

We’re now in the process of shooting and editing photography and short promotional videos of each of the businesses to be featured in the flyer via QR codes – we’ll also be doing all of the creative design and copywriting in house before printing 40,000 copies which we’ll distribute to 37,000 Hyndburn homes and drop off at schools, libraries, leisure centres and other outles across town.

Watch out for the official launch of the leaflet coming soon!

Accrington to benefit from SDA marketing campaign