Scott Dawson Advertising

Sir Alex meets SDA

Scott Dawson rubbed shoulders with footballing royalty this week when we met up with Sir Alex Ferguson as part of our Accrington Stanley FC share issue campaign.

The Man United boss was presented with the 500^th share in Accrington Stanley.

SDA has been supporting Stanley’s share issue, launched in October last year to expand ownership and secure the club’s financial future, through a targeted promotional campaign.

Managing director Murray went along to Manchester United’s training ground with Stanley director Peter Shaw and senior non executive Idris Khan to present Sir Alex with a share certificate, a retro-style Stanley football and a commemorative book.

Sir Alex was delighted with his memorabilia and recalled playing football with similar balls in his youth.

Stanley has strong connections with Scottish football fans after manager Walter Galbraith signed 11 Scots to his famously successful 1950s Stanley side.

Murray said: “Meeting Sir Alex was a great honour and he was extremely welcoming, he put everyone at ease and happily chatted about his memories of playing football as a young lad.

“We continue to support Stanley on share issue promotional activity, creating innovative ways to spread the word to fans all over the globe so they can own their very own piece of such a historic club.”

After the meeting with Sir Alex, SDA’s PR team issued a release to the national press, sparking extensive media coverage on the Daily Mail, BBC News, Manchester Evening News and Lancashire Telegraph websites within minutes.

Promotional footage of the SDA Stanley share campaign (including our visit to Sir Alex) can be seen on the dedicated YouTube channel www.youtube.com/stanleyshareoffer

To discuss your promotional campaign or marketing project with SDA, call Murray on 01282 426846 or email murray@scottdawson.co.uk

Oddie's boys cook up sweet success for Network 65 bakery

East Lancashire bakers Oddie’s enlisted Scott Dawson’s services to help launch their new branch at Network 65 business park in Burnley.

As part of a carefully targeted marketing campaign, we sent our promo boys Louis and Kieran out onto the streets to spread the word about the new outlet, which is perfectly placed for busy workers to grab a quick bite to eat.

The Oddie’s boys wrapped up warm to face the frosty weather, armed with wooden placards advertising the new shop and kitted out in bakers’ whites to create instant recognition from the many cars and vans whizzing in and out of Network 65 and passing the industrial estate from both the motorway junction and the busy Accrington Road.

Over the space of the five-day campaign the Oddie’s boys gained cult status among commuters, who beeped their support, posted pictures onto Facebook and often did a full circuit of the mini roundabout to make a detour to the bakery.

The campaign also included vinyl banner advertising and A-frames with signage directing customers to the shop.

The public voted with their feet – owners were overwhelmed by the runaway success of the campaign as hoards of new customers flocked to sample Oddie’s delicious range of pies, pasties, soups, sandwiches and cakes, establishing a firm customer base for the new store and ensuring business got off to a flying start in its opening week.

To speak to SDA about your store opening campaign, call Claire on 01282 426846 or email claire@scottdawson.co.uk

Success!

Our MD Murray is back in the office this week after reaching the dizzy heights of the Atlas Moutains in Africa as part of an exhausting charity challenge.

He joined a team of 24 inexperienced walkers to raise more than £60,000 for Bolton Lads and Girls Club, who work with vulnerable children and young people.

Through lots of hard work, treacherous conditions and sub-zero temperatures the team rallied around to support each other through the mountainous challenge with a large dose of team spirit. Guides said it was the largest group that had ever successfully completed the five-day challenge.

Murray's mammoth mountain challenge

This weekend our managing director Murray Dawson will set off for Morocco to take part in a mammoth challenge – five days of trekking up Africa’s highest icy peaks, the Atlas Mountains, in extreme conditions (reaching -27!) to raise money for Bolton Lads and Girls Club.

He’s been training incredibly hard to prepare for what promises to be a seriously tough week of walking through thick snow on stony paths, slippery ice tracks and steep slopes armed with ice picks and crampons.

He will form part of a team of 24 trekkers facing sharp winds, freezing temperatures and altitude sickness…. They’ll reach a maximum altitude of 13,671 at the highest point of their journey.

So if you’re feeling generous as you read this, Murray would be really grateful for any donations you could spare for the cause.

If you haven’t already heard of Bolton Lads and Girls Club, it’s worth checking out their website to find out all about the fantastic work they do with vulnerable young people in some of the town’s most deprived areas. They offer a safe, warm and fun place to go, someone to talk to and plenty of great stuff for them to do.

You can’t imagine the difference their support and guidance makes to the lives of more than 3,000 children and young people who come through their doors every week.

Stay tuned for updates on his progress next week...

SDA stops traffic

Happy new year from everyone at SDA!

We've got 2012 off to a cracking start by investing in a bold marketing move.

After managing to secure a billboard in an optimum spot on Manchester Road in Rising Bridge, on the way into Accrington, our creative team sprung into action to produce a fabulous ad guaranteed to stop traffic.

Keep your eyes peeled for the billboard if you're in the area and please let us know what you think!

Further billboards will follow in the Clitheroe, Burnley and Blackburn areas as part of an ongoing campaign.

We regularly create billboard designs for a range of clients across many different industries, it's a fantastic way to raise the profile of your business to commuters and the general public in your target area and is a simply yet effective way of getting your message across to thousands of people.

Why not give us a call to chat about your requirements?

We've got bags of bright ideas to breathe life into your business.

Contact Claire on 01282 426846 or email claire@scottdawson.co.uk

Merry Christmas from Scott Dawson Advertising

London calling for SDA and Stanley

London was calling this week when the SDA team hotfooted it down to the capital to launch the Accrington Stanley share issue at some of the city’s most famous landmarks.

As part of an ongoing promotional campaign spearheaded by Scott Dawson, the share issue hit the capital as Stanley promo girls Tori and Rhianne accompanied Stanley chief exec Rob Heys and SDA PR manager Alison on a whirlwind tour which spanned Piccadilly Circus, Regent Street, the Houses of Parliament, Buckingham Palace, the Gherkin, Covent Garden, Carnaby Street and shopping meccas Hamley’s and Harrod’s.

Stanley girls Tori and Rhianne handed out brochures to city bankers, workmen, policemen, shop assistants, tourists, shoppers and commuters, challenging them to a kick-about (or a chance to show off their nifty football tricks) and spreading the word about the history of Accrington Stanley and how and why to buy shares in the club.

We maximised the use of social media during the trip - the press quickly picked up on our regular Twitter posts and pictures from the official Stanley account @ASFCOfficial, which generated media coverage with BBC Radio Lancashire, BBC News Online, Lancashire Telegraph, Accrington Observer, Bolton News and Yahoo Eurosport

Check out footage of our two-day promo campaign on the Stanley share offer YouTube channel here

To speak to SDA about planning a promotional campaign or shooting a video to boost your business, call Claire on 01282 426846 or email claire@scottdawson.co.uk

Viral videos create a buzz about your business

We’ve had a busy few weeks creating crowd-pleasing promotional videos for clients.

SDA's team is equipped with all the kit, skills and experience to produce intelligent, eye-catching videos that really make an impression on your customers.

Whether you’re looking to shoot advertising campaigns that get people talking or promotional videos to spark a viral buzz online, SDA is the number one choice for video marketing in the North West and beyond.

Visit our YouTube channel to see a few examples of our recent work.

Like what you see?

Then why not give us a call to find out how we can help your marketing pack a punch in a busy marketplace... 

Call Claire on 01282 426846 or email claire@scottdawson.co.uk

Countrywide vans and website hit the news thanks to SDA

Scott Dawson has helped Burnley couriers Countrywide drive their business forward with new branded vans and a customer-friendly website.

SDA provided full livery for the Renault Masters vans, which take Countrywide’s fleet to five vehicles.

The vans, supplied by JDS Renault Truck and Van, hit the road earlier this month and are busy fulfilling delivery orders up and down the UK

Countrywide’s new website was designed and developed by SDA to offer customers an improved service and more flexibility.

Tony Bury, SDA’s web and SEO director, said: “This website will help Countrywide elevate their business to the next level by giving customers exactly what they need – easy access to prices and the option for quick and hassle-free online payment.

“Countrywide already offer a fantastic service to businesses across the country so it’s time they started shouting about it.”

The website and vans have already grabbed the attention of the local press – the Burnley Express and Lancashire Telegraph both featured the company on their respective business pages and websites.

To book a delivery with Countrywide, call 01282 835221 or visit www.countrywidecouriers.co.uk

For more information about SDA’s vehicle livery or web design and development services, call Tony on 01282 426846 or email tony@scottdawson.co.uk  

Exhibiting at KBB 2012? Special offers from SDA

Planning to exhibit your products at next year's KBB show?

SDA is here to help!

Right now we're running TWO special offers for companies attending KBB 2012 to guarantee your show planning is simple, hassle-free and cost-effective.

Choose from one of TWO special offers:

FREE SHOW PHOTOGRAPHY on all orders over £500

or...

BUY ONE POP-UP STAND, GET A SECOND FREE when you place an order over £500.

Here at Scott Dawson, we provide all the exhibition services you need under one roof, including full project management, design and manufacture of pop-up stands, banner stands, brochures, handouts and giveaways, marketing communications (including photography, print and web design), finishing touches like name badges, clip boards, USBs, business cards and stationery as well as public relations to promote your stand to key target media before, during and after the show.

We have our own joiners, photographers, designers, web developers and PR account managers in-house - not to mention a speedy delivery service - so you can leave all of your exhibition needs in extremely safe hands when you choose SDA to support your show campaign.

To take advantage of one of these fantastic offers, or for more information about SDA's exhibition services, call Claire on 01282 426846 or email claire@scottdawson.co.uk

New Safestyle UK advert filmed at SDA

Double glazing giants Safestyle UK have filmed their latest TV advert in SDA’s studio.

SDA’s joiners,  set builders and stylists worked exhaustively to create a professional set to meet Safestyle UK’s detailed brief, and the two-day shoot was declared a success by the Safestyle team and everyone involved.

Famous for their memorable "buy one get one free" adverts starring Jeff “Window Man” Brown, Bradford-based Safestyle UK have been working with Scott Dawson Advertising on a range of marketing projects throughout this year.

The new advert is due to hit television screens early next year, so keep your eyes peeled for the finished product!

For more information about Safestyle UK, visit www.safestyle-windows.co.uk

To speak to SDA about planning and shooting your next advertising campaign, call Claire on 01282 426846 or email claire@scottdawson.co.uk

SDA launches Accrington Stanley share campaign

World famous football club Accrington Stanley (remember the milk advert?) enlisted SDA’s services to plan and execute a promotional campaign for a share issue which would see the club sell 9,999 shares to fans and members of the public for £100 each.

We embarked on an exhaustive three-week promotional campaign ahead of the share issue’s official launch on Friday 21 October, working closely with the club, the people of Accrington and Stanley fans all over the world to let everyone know what the share issue was all about.

SDA recruited glamorous ex-WAG Tori Smith and pal Xanthe Gill to chat to fans about the share issue at a series of Stanley home games, as well as throwing the brave pair into a packed pub full of footy fans on a busy matchday to spread the word.

Local radio played a key part in the campaign too – our friends at The Bee broadcasted live from Broadway, in Accrington town centre, to tell shoppers about the share scheme on a bustling (and surprisingly sunny!) Saturday afternoon.

All of our promo activity was captured on film, edited and uploaded to a dedicated YouTube channel created to support the campaign – see all the footage here: www.youtube.com/stanleyshareoffer

SDA’s PR team secured media coverage for the share offer in the Sun, the Lancashire Telegraph, Accrington Observer, 2BR, Football Trade Directory, Granada News, North West Tonight, BBC Radio Lancashire, Manchester Evening News, CaughtOffside website and ITV1’s Daybreak.

For more information, or to buy a share, visit www.accringtonstanley.co.uk
To speak to SDA about promoting your event or planning a marketing campaign, call us on 01282 426846.

SDA's Tony hits the press

SDA’s Tony hits the press!

Our IT department is front page (well, page 4) news this week as the Burnley Express ran a story on Tony Bury joining the team.

Tony has worked in the IT industry for the last 15 years and joins SDA to head up our online marketing and web development accounts.

Our resident expert in SEO, social media and internet marketing, Tony’s previous clients include Space Kitchens – in just a year, he took them from a zero web presence to full online presence, boosting turnover by a staggering £2.5million!

Tony said: “Consumers increasingly go online to research, read reviews and get opinions on products and brands – it’s vital that businesses listen to what’s being said, especially if it’s negative”.

Tony has also worked with Safestyle UK, Moben, Daisy, Weatherseal Conservatories, Universal Provident and Irish Eyes Poker.

To discuss your online marketing needs with Tony, give him a call on 01282 426846 or email tony@scottdawson.co.uk

New SDA van hits the road

New SDA van hits the road – spot it and win a prize!

Scott Dawson Advertising has invested in another van for its team of fitters.

The fully branded Renault Master will be used by our joiners and fitters, who carry out store fits, exhibition and trade show support and photography set builds throughout the UK for our diverse range of clients.

SDA account director Claire said: “We added the van to our fleet to support the increased focus on retail merchandising, POS and branding.

“We’ve seen a sharp rise in projects of this kind among our clients in recent months, which proves that despite the growth of web retail, “bricks and mortar” retail is still alive and kicking!”

Think you can spot the van on its travels? Snap a picture of it and text it to Claire on 07973 870582 or email to claire@scottdawson.co.uk and we’ll enter you into a draw to win a bottle of champagne.

In other transport news, SDA has just completed full van livery for Countrywide couriers – their new Renault Master takes their fleet to four vehicles.

Countrywide offers a 24/7 courier and merchandising service, delivering up and down the country and offering a confidential service to customers.

To discuss photography, store fitting, exhibition support or any other marketing project with us, give us a call today on 01282 426846 or email info@scottdawson.co.uk

To book a delivery with Countrywide, call 01282 835221.

SDA makes front-page news!

SDA offers clients photo realistic CGI solutions using the very best technology as a cost-effective alternative to traditional photography.

We have been using CGI alongside conventional photography for more than five years, but advances in technology over the past two years have enabled us to create cost-effective CGI solutions of the highest possible standard for clients across all industries.

Previously, CGI was used predominantly in the motor and aerospace industries. However, recent technological improvements have allowed our specialists to create world class computer-generated images for lower priced items.

Our clients are confident enough – and proud - to use the images we produce across all marketing media, thanks to the impressive sets produced by our talented technicians, stylists and post-production experts.

Together, we produce imagery that’s good enough for any front page!

CGI Offer

Special offer on all CGI in August - BUY ONE GET ONE FREE!

Click here to view the offer.

Make the most of this great deal by calling Claire today on 07973 870582 or email claire@cgimagery.co.uk.

www.cgimagery.co.uk

Production

We'll help you hit your deadline!

SDA was approached by a client who had been let down by another agency and needed to produce 100.000 copies of two separate 250 page price books in just a fortnight!!

SDA produced and delivered production-ready finished artwork, fully printed, PUR bound books within the two weeks to make sure the client reached their all-important deadline.

SDA boosts online marketing arm

Scott Dawson Advertising has boosted its online division with the appointment of SEO and online reputation management expert Tony Bury.

With 15 years’ experience in the IT industry, Tony will manage the company’s web development and online marketing accounts.

Tony specialises in internet marketing, social media and search engine optimisation. He took Space Kitchens from a zero web presence to full online presence in just a year, boosting turnover by £2.5million, and has worked on large-scale reputation management projects for leading brands.

Tony said: “Consumers increasingly go online to research, read reviews and get opinions on products and brands - it’s vital that businesses listen to what’s being said, especially if it’s negative”.

Tony’s previous clients include Safestyle UK, Moben, Daisy, Weatherseal Conservatories, Universal Provident and Irish Eyes Poker.

Tony said: "SDA has a history of creating innovative marketing solutions for businesses across the region and beyond. I’m delighted to be given the chance to join the team and expand the online marketing division.”

Burnley-based SDA offers corporate communications, branding, direct mail, media booking, web design and online marketing, exhibition support, promotional management, public relations, copywriting, telesales and a 24/7 courier service.