{"id":105,"date":"2012-09-29T14:43:37","date_gmt":"2012-09-29T13:43:37","guid":{"rendered":"http:\/\/www.scottdawson.co.uk\/blog\/?p=105"},"modified":"2014-08-20T10:04:04","modified_gmt":"2014-08-20T09:04:04","slug":"air-display-team-flying-high-with-sda-support","status":"publish","type":"post","link":"https:\/\/www.scottdawson.co.uk\/blog\/air-display-team-flying-high-with-sda-support\/","title":{"rendered":"Air display team flying high with SDA support"},"content":{"rendered":"<p>Our PR team has got autumn off to a flying start promoting an aircraft display client whose trip to China generated TV audiences of more than 119m in one day \u2013 that\u2019s 11 times the number of people who tuned in to Downton Abbey\u2019s series premiere last week!<\/p>\n<p>Yakovlevs\u2019 managing director Jez Hopkinson took his team of ex-RAF pilots and their Russian airbirds to Shenyang in China, close to the North Korean border, to perform displays for a captive audience.<\/p>\n<p>The response to their airborne antics was overwhelming \u2013 they were mobbed by excited fans and given police escorts for their own safety. Their displays were televised over the course of four days and it\u2019s estimated that a mind-boggling quarter of a billion viewers watched them perform \u2013 in a single day they clocked up more than 119m viewers which smashed records for the TV channel and left Downton Abbey\u2019s 9m opening night viewers in the shade!<\/p>\n<p>SDA\u2019s PR team got to work spreading the word across all UK media, sending out images and video to promote the incredible success of the trip and generate widespread coverage online and offline.<\/p>\n<p>To speak to SDA about your PR campaign, email <a href=\"mailto:alison@scottdawson.co.uk\">alison@scottdawson.co.uk<\/a> or call 01282 426846.<\/p>\n<div id=\"attachment_106\" style=\"width: 635px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.scottdawson.co.uk\/blog\/wp-content\/uploads\/2014\/08\/Air-display-team-flying-high-with-SDA-support.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-106\" class=\"size-large wp-image-106\" src=\"http:\/\/www.scottdawson.co.uk\/blog\/wp-content\/uploads\/2014\/08\/Air-display-team-flying-high-with-SDA-support-1024x768.jpg\" alt=\"Air display team flying high with SDA support\" width=\"625\" height=\"468\" srcset=\"https:\/\/www.scottdawson.co.uk\/blog\/wp-content\/uploads\/2014\/08\/Air-display-team-flying-high-with-SDA-support-1024x768.jpg 1024w, https:\/\/www.scottdawson.co.uk\/blog\/wp-content\/uploads\/2014\/08\/Air-display-team-flying-high-with-SDA-support-300x225.jpg 300w, https:\/\/www.scottdawson.co.uk\/blog\/wp-content\/uploads\/2014\/08\/Air-display-team-flying-high-with-SDA-support-624x468.jpg 624w, https:\/\/www.scottdawson.co.uk\/blog\/wp-content\/uploads\/2014\/08\/Air-display-team-flying-high-with-SDA-support.jpg 1031w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/a><p id=\"caption-attachment-106\" class=\"wp-caption-text\">Air display team flying high with SDA support<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our PR team has got autumn off to a flying start promoting an aircraft display client whose trip to China generated TV audiences of more than 119m in one day \u2013 that\u2019s 11 times the number of people who tuned in to Downton Abbey\u2019s series premiere last week! Yakovlevs\u2019 managing director Jez Hopkinson took his [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-105","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Air display team flying high with SDA support - Scott Dawson Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scottdawson.co.uk\/blog\/air-display-team-flying-high-with-sda-support\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Air display team flying high with SDA support - Scott Dawson Advertising\" \/>\n<meta property=\"og:description\" content=\"Our PR team has got autumn off to a flying start promoting an aircraft display client whose trip to China generated TV audiences of more than 119m in one day \u2013 that\u2019s 11 times the number of people who tuned in to Downton Abbey\u2019s series premiere last week! Yakovlevs\u2019 managing director Jez Hopkinson took his [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scottdawson.co.uk\/blog\/air-display-team-flying-high-with-sda-support\/\" \/>\n<meta property=\"og:site_name\" content=\"Scott Dawson Advertising\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scottdawsonadvertising\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-29T13:43:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-20T09:04:04+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.scottdawson.co.uk\/blog\/wp-content\/uploads\/2014\/08\/Air-display-team-flying-high-with-SDA-support-1024x768.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scottdawson.co.uk\/blog\/air-display-team-flying-high-with-sda-support\/\",\"url\":\"https:\/\/www.scottdawson.co.uk\/blog\/air-display-team-flying-high-with-sda-support\/\",\"name\":\"Air display team flying high with SDA support - 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