{"id":69,"date":"2013-08-14T10:33:27","date_gmt":"2013-08-14T10:33:27","guid":{"rendered":"http:\/\/www.scottdawson.co.uk\/blog\/?p=69"},"modified":"2014-08-20T10:04:04","modified_gmt":"2014-08-20T09:04:04","slug":"content-is-king","status":"publish","type":"post","link":"https:\/\/www.scottdawson.co.uk\/blog\/content-is-king\/","title":{"rendered":"Content is king"},"content":{"rendered":"<p>A study released this month\u00a0by Pixability has revealed the extent to which\u00a0the world&#8217;s top 100 brands\u00a0use YouTube to drive marketing campaigns and elevate their business to the next level.<\/p>\n<p>Did you know that YouTube is the world&#8217;s second largest search engine, after Google?<\/p>\n<p>More and more of our clients are tuning in\u00a0to\u00a0the enormous marketing potential of video content &#8211; especially in relation to social media. Our videographers are busier than ever shooting and editing short, low cost content that&#8217;s designed to be social media-friendly.<\/p>\n<p>Last month, we pitched successfully to run eight social media accounts for Hyndburn Leisure, which operates leisure centres and entertainment venues across Accrington and surrounding areas.<\/p>\n<p>Video is set to play a huge role in the social media campaign &#8211; and we got started right away with this simple video\u00a0showcasing all of the great facilities on offer at Hyndburn Leisure Centre:<\/p>\n<p>We&#8217;re also being retained by Hyndburn Leisure to produce all of their artwork and marketing literature &#8211; already this week we&#8217;ve completed a full van livery with magnetic signage &#8211; if you spot the van out and about send us a snap and we&#8217;ll choose the best to win a prize!<\/p>\n<p>To speak to us about shooting a video or planning a video marketing campaign\u00a0for your business, call 01282 426846 or email <a href=\"mailto:zahida@scottdawson.co.uk\">zahida@scottdawson.co.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A study released this month\u00a0by Pixability has revealed the extent to which\u00a0the world&#8217;s top 100 brands\u00a0use YouTube to drive marketing campaigns and elevate their business to the next level. Did you know that YouTube is the world&#8217;s second largest search engine, after Google? More and more of our clients are tuning in\u00a0to\u00a0the enormous marketing potential [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-69","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content is king - Scott Dawson Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scottdawson.co.uk\/blog\/content-is-king\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content is king - Scott Dawson Advertising\" \/>\n<meta property=\"og:description\" content=\"A study released this month\u00a0by Pixability has revealed the extent to which\u00a0the world&#8217;s top 100 brands\u00a0use YouTube to drive marketing campaigns and elevate their business to the next level. 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