{"id":73,"date":"2013-07-25T10:38:11","date_gmt":"2013-07-25T10:38:11","guid":{"rendered":"http:\/\/www.scottdawson.co.uk\/blog\/?p=73"},"modified":"2014-08-20T10:04:04","modified_gmt":"2014-08-20T09:04:04","slug":"brands-cash-in-on-the-royal-baby","status":"publish","type":"post","link":"https:\/\/www.scottdawson.co.uk\/blog\/brands-cash-in-on-the-royal-baby\/","title":{"rendered":"Brands cash in on the Royal Baby"},"content":{"rendered":"

The birth of baby Cambridge is a massive moment for the UK – but it’s also a chance for big brands to get themselves noticed by capitalising on the public buzz about the new prince.<\/p>\n

Here are a few of our favourite examples….<\/p>\n

The Sun<\/strong><\/p>\n

\"The<\/a>

The Sun<\/p><\/div>\n

Never one to shy away from a pun, The Sun newspaper was renamed ‘The Son’ for one day only to commemorate the birth of the royal baby. This\u00a0simple but clever ploy created a viral buzz on Twitter and kept the tabloid firmly in the public conscience (top marks to their crafty subs for the headline ‘The Regal Has Landed’ too).<\/p>\n

B&Q<\/strong><\/p>\n

\"B&Q\"<\/a>

B&Q<\/p><\/div>\n

B&Q’s Unloved Rooms campaign continues to gather pace – and this ad is a fun\u00a0way to keep it topical.\u00a0Changing the company’s strapline to\u00a0‘one\u00a0can do it’\u00a0shows the DIY giants have their tongues firmly in their cheeks.<\/p>\n

Gulliver’s Theme Parks<\/strong><\/p>\n

\"Gulliver's<\/a>

Gulliver’s Theme Parks<\/p><\/div>\n

Children’s theme park chain Gulliver’s slashed the price of child tickets to the baby’s weight – so 8lbs 6oz became\u00a0\u00a38.06 – for online bookings placed this week for August visits, in a smart PR stunt guaranteed to garner media coverage and boost ticket sales across its three locations.\u00a0<\/strong><\/p>\n

Coca-Cola<\/strong><\/p>\n

\"Coca-Cola<\/a>

Coca-Cola<\/p><\/div>\n

The birth of the royal baby gave Coca-Cola another opportunity to plug its ‘Share A Coke With Friends’ campaign – I wonder how many bottles they’re poised to churn out with the prince’s name on once Kate and Wills make the big announcement?<\/p>\n

Ryanair<\/strong><\/p>\n

\"Ryanair\"<\/a>

Ryanair<\/p><\/div>\n

Budget airline Ryanair cashed in on the occasion by letting kids fly for free on selected days this week and placed newspaper ads to spread the word – picture from www.thedrum.com<\/a><\/p>\n

Starbucks<\/strong><\/p>\n

\"Starbucks<\/a>

Starbucks<\/p><\/div>\n

Global coffee giants Starbucks never miss\u00a0on a branding opportunity – they were quick to tweet out this cute picture as soon as the news was out.<\/p>\n

We work with tons of brands across the UK on quirky and fun PR stunts like these – if you fancy a chat with us about unleashing your brand’s potential, drop us a tweet at @scottdawsonad<\/a>\u00a0or email claire@scottdawson.co.uk<\/a><\/p>\n

And if you spot any other great royal baby PR moments let us know!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The birth of baby Cambridge is a massive moment for the UK – but it’s also a chance for big brands to get themselves noticed by capitalising on the public buzz about the new prince. Here are a few of our favourite examples…. The Sun Never one to shy away from a pun, The Sun […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nBrands cash in on the Royal Baby - Scott Dawson Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scottdawson.co.uk\/blog\/brands-cash-in-on-the-royal-baby\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands cash in on the Royal Baby - Scott Dawson Advertising\" \/>\n<meta property=\"og:description\" content=\"The birth of baby Cambridge is a massive moment for the UK – but it’s also a chance for big brands to get themselves noticed by capitalising on the public buzz about the new prince. 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