Monthly Archives: November 2014

SDA to give town’s traders a Christmas boost

Accrington’s town centre is set for a festive boost after Chamber of Trade members and SDA joined forces to launch this year’s Christmas flyer.

Ray Astley, Zain Kiyani, Rob Grigorjevs and Cllr Clare Cleary

The project follows the success of a 2013 Christmas leaflet drop which saw some businesses enjoy a 50% upturn in trade in the lead-up to the festive period.

Now, traders have taken even more of an active role in Accrington’s December festivities by helping to organise special Christmas events too.

A total of 45,000 Christmas flyers have been designed and printed by SDA in conjunction with Hyndburn Council.

Hyndburn’s 36,000 homes will receive a copy of the flyer through their letterboxes, while each of the borough’s schools will also receive copies to send home with pupils.

Leisure centres and libraries will also be stocked up with the flyer, which features around 50 Accrington shops and services as well as information on how to shop online at Accrington Market for collection or delivery.Xmas flyer Burtons

Hyndburn Chamber of Trade members Jim Saron from Bailey’s Menswear, Julie O’Hara from Barbara Kay’s and Raymond Astley from Archway Footwear are helping to organise two events taking in December.

Saturday 13 December will see Broadway transformed for a Wonderful Winter Fayre, with free mulled wine, chestnuts and mince pies as well as children’s entertainment, rides, choir and jazz band.

The following Saturday, 20 December, there will be a pipe band, family fun and Christmas markets in the town centre, while Santa will be giving away cuddly toys and sweets in the Arndale Centre from 12 noon until 3pm.

The festive fun kicks off on Thursday 27 November with fireworks and a performance by Britain’s Got Talent’s Jai McDowall for the Christmas Lights Switch On event, while Santa’s Grotto in the Market Hall opens every weekend from Saturday 6 December.

Accy banner

Zain Kiyani, centre manager for Accrington Arndale shopping centre, said: “We can’t wait to see children’s faces light up at the exciting festive events we have lined up as a town. Here at the Arndale Centre there’s free parking all year round, late night shopping and a brand new Blue Inc store opening too.

“We’re all working together to round off a great year for Accrington.”

For up-to-the-minute news follow @AccringtonShops on Twitter and Facebook.

SDA sprinkles Christmas magic on Padiham campaign

Christmas shoppers are beating a path to Padiham’s high street after SDA sprinkled some festive magic on a Christmas shops and services campaign.

The town’s independent retailers joined forces with Burnley Council and SDA to create an interactive flyer aimed at boosting Christmas trade.

SDA designed, wrote and produced the flyer following the success of similar campaigns run by us in  nearby Accrington and Oswaldtwistle.

Funded by the businesses themselves, the flyer incorporates interactive elements like QR codes linking to profile videos of each business featured, which have all been uploaded to a brand new YouTube channel set up to support the campaign –

Featuring 21 shops and services advertising product offerings and promotional deals, the flyer is now being distributed to 37,000 homes in Padiham and surrounding areas like Read, Simonstone and Hapton, as well as being hand-delivered to primary schools, leisure centres and libraries ahead of the festive break.

A total of 40,000 copies has been printed and distributed by SDA after our pilot campaign in Accrington last year saw some businesses enjoy a 50% upturn in trade during the run-up to Christmas.

Tony Fitzgerald from Burnley Council said: “Padiham’s a great little town with brilliant, friendly shopkeepers and free parking. This new shops and services guide shows we’re trying every conceivable way of promoting Padiham to shoppers this Christmas and beyond.”

As well as shopping information, the flyer includes information about the town’s history, details of winter events and an overview of Padiham’s leisure facilities. And it’s getting a big thumbs up from all the shopkeepers who feature in the campaign.

Peter Rostron from A1 Motorstore said: “It’s just what the town needs. Shoppers will find it useful – our high street is filled up with fantastic shops and services so it’s a good idea to promote them in this way. We’re literally putting Padiham on the map!”

Carol Broadbelt from The Hardware Store said: “Bright and colourful with great photography – this leaflet really gives shoppers an insight into what’s available here in Padiham.”

Alison McLeod from Mooch Café 87 added: “It’s fantastic to all join together to let people know about the great things happening in Padiham.”

A Twitter account set up by SDA just months ago to support the project is already approaching 2,000 followers. Follow @PadihamShops for all the latest news, events, information and offers.