Historic local football club Accrington Stanley has appointed Scott Dawson Advertising to handle all their sponsorship as they aim to build on the phenomenal success of their 2015/16 season.
In an exciting season in which the League Two club attracted a new majority shareholder and got to the play-offs, the footballing world took notice of Accrington Stanley and the community spirit that surrounds it. Now the club is keen to build on its most successful season yet in the newly named English Football League by attracting sponsorship from local businesses.
David Burgess, Managing Director at Accrington Stanley FC, said:
“In the last 12 months we’ve attracted a new majority shareholder in Andy Holt whose investment has helped to secure a future for Accrington Stanley. We’ve attracted sponsorship from Andy Holt’s plastics manufacturing business What More UK and also from PlasticBoxShop, our shirt sponsor.
“Now we’re keen to work with other local businesses and have a range of sponsorship options available, or can tailor packages to suit them. We’ve appointed Murray Dawson to handle all our sponsorship since he’s very well connected locally and, as a Hyndburn lad himself, has the club’s best interests at heart.”
Murray Dawson, Managing Director of Scott Dawson Advertising, was instrumental in helping Accrington Stanley to begin building the relationship with Andy Holt which saw him take a majority share position of the club. Scott Dawson Advertising also brought to the club the current What More and PlasticBoxShop sponsorship deals, and has worked on the shirt sponsorship deal for the last five years.
Murray Dawson said:
“I became involved with Accrington Stanley through what I like to call our ‘community pride’ initiative. I’m a local lad, having grown up just down the road from Stanley in Clayton, and genuinely want to see the club do well. They had a wonderful first season with Andy Holt at the helm and that’s done a massive amount for the supporters and for community spirit. We’re keen to keep the momentum going, and I’m delighted that we’re now officially handling sponsorship on the club’s behalf.”
Scott Dawson Advertising will manage all sponsorship for Accrington Stanley for the next two years. Packages range from £100 up to £100,000, offering something to all sizes and types of businesses, from local tradespeople to international companies.
Business have the opportunity to sponsor individual matches, as well as match day programmes, the football, and the Accrington Stanley website.
Larger deals are on offer for the sponsorship of stands at the Wham Stadium. The club is hoping to attract sponsorship of £20,000 for the naming rights of the Clayton End stand which is currently undergoing major refurbishment work to return it to a standing terrace. Sponsorship of the Jack Barrett stand, which is being kitted out with new seating over the summer, is also available, as is that of the Coppice Terrace away supporters’ stand.
“Out of over 1,800 registered businesses in Hyndburn, there are over 250 with an asset value of over a million pounds. I’m hopeful that many of these will engage with the club by getting behind it financially. The sponsorship opportunities on offer will put their branding in front of the increasing number of supporters who pack into the Wham Stadium each match day, as well as those who support from afar. In the case of televised matches throughout the season, the audience is into the millions.”
For more information about Accrington Stanley sponsorship opportunities, businesses should get in touch with Murray Dawson at Scott Dawson Advertising by calling (01282) 426846 or emailing firstname.lastname@example.org.
To find out more about major refurbishment of the Wham Stadium over the summer, including the laying of a new pitch, visit the Accrington Stanley website www.accringtonstanley.co.uk.