The birth of baby Cambridge is a massive moment for the UK – but it’s also a chance for big brands to get themselves noticed by capitalising on the public buzz about the new prince.
Here are a few of our favourite examples….
Never one to shy away from a pun, The Sun newspaper was renamed ‘The Son’ for one day only to commemorate the birth of the royal baby. This simple but clever ploy created a viral buzz on Twitter and kept the tabloid firmly in the public conscience (top marks to their crafty subs for the headline ‘The Regal Has Landed’ too).
B&Q’s Unloved Rooms campaign continues to gather pace – and this ad is a fun way to keep it topical. Changing the company’s strapline to ‘one can do it’ shows the DIY giants have their tongues firmly in their cheeks.
Gulliver’s Theme Parks
Children’s theme park chain Gulliver’s slashed the price of child tickets to the baby’s weight – so 8lbs 6oz became £8.06 – for online bookings placed this week for August visits, in a smart PR stunt guaranteed to garner media coverage and boost ticket sales across its three locations.
The birth of the royal baby gave Coca-Cola another opportunity to plug its ‘Share A Coke With Friends’ campaign – I wonder how many bottles they’re poised to churn out with the prince’s name on once Kate and Wills make the big announcement?
Budget airline Ryanair cashed in on the occasion by letting kids fly for free on selected days this week and placed newspaper ads to spread the word – picture from www.thedrum.com
Global coffee giants Starbucks never miss on a branding opportunity – they were quick to tweet out this cute picture as soon as the news was out.
We work with tons of brands across the UK on quirky and fun PR stunts like these – if you fancy a chat with us about unleashing your brand’s potential, drop us a tweet at @scottdawsonad or email firstname.lastname@example.org
And if you spot any other great royal baby PR moments let us know!