Local florist Going Dutch is the first business that has signed up to help attract more visitors and shoppers to Nelson town centre.
The Chelsea Gold Medal winners, based on Manchester Road, were filmed in their shop last week and their video can now be seen on the dedicated You Tube channel, ‘Nelson Shops and events’.
“We are delighted Going Dutch are fully engaging with this exciting promotion,” commented Lara Oddie, Oddie’s Bakery. “As part of the promotional package they will also be featured in a leaflet that will be distributed to over 25,000 homes and businesses in the Nelson area.”
Nelson Town Team appointed Scott Dawson Advertising to run the promotional scheme to encourage people in to the town centre. Towards the end of the four month campaign in September there will be a food festival, with stalls offering a choice of English and Continental foods, as well as Asian delicacies.
Peter Boast from Going Dutch, added: “It was great fun being filmed for the promotional video. I was a little nervous at first as I hadn’t done anything like it before, but the cameraman certainly put me at ease. I’m really pleased with the result and would encourage any other Nelson businesses to take up the opportunity to advertise their business in this innovative way.”
All shopkeepers are being asked to take part in the four-month promotional campaign and there will be opportunities for their businesses to feature in the promotional leaflet as well as in their own promotional videos.
Shops outlets or business wishing to be involved in the campaign, please contact Sue Lawson on 01282 426846
Scott Dawson Advertising based in Burnley, has been appointed by Nelson Town Team to run a promotional project, to attract more visitors and shoppers to Nelson town centre.
The innovative project starting in mid-May, aims to increase interest in the town with various activities planned.
“A new logo has been designed which will appear on all the literature and marketing materials and we are also embracing social media with a Twitter campaign and You Tube clips. Nelson has a great deal to offer and we want to attract people in to the town centre who may not have visited Nelson for some time” commented Murray Dawson, Managing Director at Scott Dawson Advertising.
On September 18th and 19th a food festival will be taking place in the town centre with stalls offering a choice of English and Continental foods, as well as Asian delicacies.
Lara Oddie from Oddies Bakery and Vice Chair of the Town Team added “We’re three years on from receiving the Portas Pilot funding. We’ve seen a huge variety of new things happening in the town through our funding from sports activities in the town centre, a children’s pop-up art shop in Pendle Rise, 6 Art and Vintage Markets, various events and most recently opening The Shop in Nelson – the Town Team is very proud of this exciting new space. This marketing project is going to recognise the changes that have been achieved in the town in recent years. The number empty shops has reduced throughout and most significantly on the pedestrian section of Scotland Road and the Victory Centre (where we wanted to concentrate the funding) which has seen a fantastic 9% fall!”
All shop keepers will be asked to take part in the four month promotional campaign and there will be opportunities for their businesses to feature in a promotional leaflet that will be distributed to the surrounding localities, as well as featuring in promotional videos that will be uploaded to social media and You Tube.
Shops outlets or business wishing to sponsor the campaign, please contact Sue Lawson on 01282 426846