Our PR team has got autumn off to a flying start promoting an aircraft display client whose trip to China generated TV audiences of more than 119m in one day – that’s 11 times the number of people who tuned in to Downton Abbey’s series premiere last week!

Yakovlevs’ managing director Jez Hopkinson took his team of ex-RAF pilots and their Russian airbirds to Shenyang in China, close to the North Korean border, to perform displays for a captive audience.

The response to their airborne antics was overwhelming – they were mobbed by excited fans and given police escorts for their own safety. Their displays were televised over the course of four days and it’s estimated that a mind-boggling quarter of a billion viewers watched them perform – in a single day they clocked up more than 119m viewers which smashed records for the TV channel and left Downton Abbey’s 9m opening night viewers in the shade!

SDA’s PR team got to work spreading the word across all UK media, sending out images and video to promote the incredible success of the trip and generate widespread coverage online and offline.

To speak to SDA about your PR campaign, email alison@scottdawson.co.uk or call 01282 426846.

Air display team flying high with SDA support