Tag Archives: YouTube

Online videos help to promote Nelson businesses

Fifteen local businesses are now promoting themselves through short high-definition videos on a dedicated “Nelson Shops & Events” YouTube channel, with more being added all the time.

The featured businesses range from florists to cycle shops, hardware stores to hairdressers, butchers to bookshops and counselling services to cake bakers. The two things they have in common are their presence in Nelson’s thriving business community and their enthusiasm for embracing social media to showcase what they do.

The Nelson Shops & Events channel has been set up as part of a four-month campaign to promote Nelson town centre and its array of independent shops and businesses. It is spearheaded by Nelson Town Team, which appointed Burnley-based Scott Dawson Advertising to manage the campaign.

Other elements include a co-ordinated social media campaign, promoting Nelson through popular social networking sites Facebook (www.facebook.com/nelsonshops) and Twitter (twitter.com/nelson_portas).

Lara Oddie is vice-chair of Nelson Town Team and owner of one of the local businesses featured on the YouTube channel, Oddie’s family bakers and cake makers.

“Having the video on YouTube is a new way for us to let people know what we do and about the range of goods and services we offer,” said Lara.

“It was very straightforward to make the video, working with Scott Dawson, and good fun too. I’m very pleased with the results.”

The four-month campaign will culminate in a special event, the Nelson Food and Drink Festival, on Saturday September 19th. Featuring a host of local producers and food businesses, alongside a Continental Market and live cookery demonstrations by celebrity chef Richard Fox, the festival also has its own evolving website at www.nelsonfoodfestival.co.uk

Banners promoting the festival will go up in the town centre for the weeks running up to it and a festival brochure highlighting all the attractions will be distributed to 25,000 local homes.

To view the promotional videos simply search under “Nelson Shops & Events” on YouTube. Other local shops and businesses wanting to get involved in the promotional campaign or the Food Festival can contact Sue Lawson at Scott Dawson on 01282 423846 (email: sue@scottdawson.co.uk) to discuss the various options.

Local agency appointed to help boost more shoppers to Nelson town centre

Scott Dawson Advertising based in Burnley, has been appointed by Nelson Town Team to run a promotional project, to attract more visitors and shoppers to Nelson town centre.

The innovative project starting in mid-May, aims to increase interest in the town with various activities planned.

“A new logo has been designed which will appear on all the literature and marketing materials and we are also embracing social media with a Twitter campaign and You Tube clips. Nelson has a great deal to offer and we want to attract people in to the town centre who may not have visited Nelson for some time” commented Murray Dawson, Managing Director at Scott Dawson Advertising.

On September 18th and 19th a food festival will be taking place in the town centre with stalls offering a choice of English and Continental foods, as well as Asian delicacies.

Lara Oddie from Oddies Bakery and Vice Chair of the Town Team added “We’re three years on from receiving the Portas Pilot funding. We’ve seen a huge variety of new things happening in the town through our funding from sports activities in the town centre, a children’s pop-up art shop in Pendle Rise, 6 Art and Vintage Markets, various events and most recently opening The Shop in Nelson – the Town Team is very proud of this exciting new space. This marketing project is going to recognise the changes that have been achieved in the town in recent years. The number empty shops has reduced throughout and most significantly on the pedestrian section of Scotland Road and the Victory Centre (where we wanted to concentrate the funding) which has seen a fantastic 9% fall!”

All shop keepers will be asked to take part in the four month promotional campaign and there will be opportunities for their businesses to feature in a promotional leaflet that will be distributed to the surrounding localities, as well as featuring in promotional videos that will be uploaded to social media and You Tube.

Shops outlets or business wishing to sponsor the campaign, please contact Sue Lawson on 01282 426846